Issue #3 | April 2025
Your monthly ticket to independent optometry excellence.
Technology, COVID, AI, 5G, working from home, multiple devices, multiple screens – just a few of the changes in the past 5 years that have impacted how Australians use smart devices, why they use them, and why vision is being impacted more and more.
We did some research online and found some interesting facts about digital devices. The following stats provide great insights into why eye fatigue and eye strain are becoming more prevalent with the patients independent practices are seeing.
These stats come from google AI and acma.gov.au:
At the start of 2025, 26.1 million individuals were using the internet in Australia, representing 97.1% of the population.
97% of Australians own at least one smartphone.
20.9 million social media user identities were in Australia in January 2025, equivalent to 77.9% of the population.
On average, Australians used 4.4 types of devices to access the internet in 2020.
In 2024, technological advances such as 5G and AI are being integrated into mobile devices, pushing the limits of handheld technology and further enhancing their integration into peoples lives.
As businesses demand faster paces and more interconnectivity, having a mobile phone that is constantly reachable is critical to everyday business operations.
Over three quarters (77%) of Australian adults used a communication app in 2020 and 72% used a social networking app.
Australians spend on average 6 hours 14 minutes online per day.
Smartphones are the primary device for internet access, accounting for 64% of online time.
66% of households use tablets to access the internet.
Australians spend around 5.5 hours a day on their smartphone.
Millennials and Gen Z have the highest average screen times.
24% of Australians spend 3 hours or more on their mobile phones for work or educational purposes.
How do these stats transfer to patients, what we look at when we complete an eye test
and the products we prescribe?
High screen time can lead to eye strain, sleep problems, increased mental health issues, weight gain, and social withdrawal.
Patients can present with the following symptoms – dry and irritated eyes, fatigue, eye twitching, blurred vision/loss of focus, headaches, neck and back pain, rubbing of the eyes, double vision, and light sensitivity.
Patients are using multiple devices, screens are placed at varying distances, ergonomics for the office and home vary, so needs vary.
Lens designs are varied with multiple pairs often the best outcome for the varied job roles, work needs, and lifestyles of each patient.
Supporting you to grow your knowledge and improve sales in the Digital Device space.
During the months of April, May, and June, Opticare and Tokai (your Optipro lens partner suppliers) are supporting a Digital Device Campaign. The campaign is broken into 2 main parts.
If you would like to take part in these campaigns please reach out to your relevant BDM or Account Manager at Tokai or Opticare.
How does this differ from Supplier Support?
Business Support is designed to put you into contact with companies who can help reduce costs, improve operations, build in efficiencies and improve your results.
This month we are excited to introduce our first Business Support Partner – eye2eye Marketing 360.
Customer Service Success
At eye2eye marketing 360, we specialise in providing comprehensive customer service solutions for businesses that want to outsource their customer service functions. Our services include patient recalls, inbound and outbound calls, appointment setting, membership renewals, and customer engagement. Acting as an extension of your brand, we ensure seamless communication with your clients while you focus on your core business activities. Our Australian-based team is dedicated to delivering professional, reliable service tailored to your needs.
Since our founding in 2009 by Optometrist Ernest Tobia and Marketer Fatin Tobia, eye2eye has grown beyond optometry to serve a wide range of businesses, including pharmacies and other healthcare professionals.
With a proven track record of helping over 500 independent optometry practices across Australia and New Zealand attract new prospects and retain existing patients, our expertise is trusted across the industry. In 2013, we revolutionised the traditional recall process by introducing personalised phone recalls, drastically improving recall success rates.
Today, we continue to support hundreds of practices and healthcare businesses with our personalized approach, ensuring better engagement and retention across the board.
Free Trial – eye2eye will call a list of 100 patients to demonstrate how they can improve the current recall success rate
Exclusive Optipro Rate – Members will enjoy a 10% reduction on the standard recall service rates for the first 3 months when they sign up with a 12 month agreement
Priority Service – A personalised recall option where patients are called and sent reminders to book their eye test
More Bookings, Less Admin – eye2eye handle the recalls so the team can focus on in-practice care for patients
To learn more or book your opening trial, contact eye2eye Marketing 360 at (02) 9371 5002 or email hello@eye2eyemarketing360.com.au.
VMD Eyewear Australia is proud to announce its exclusive distribution partnership for MAX&Co. and Timberland Eyewear in the Australian market. This exciting collaboration brings two globally renowned brands to Australian consumers, offering eyewear that blends fashion-forward design with quality craftsmanship and versatility.
MAX&Co., a leader in contemporary fashion since 1986, is synonymous with originality and timeless style. Designed for stylish, confident women, MAX&Co. Eyewear embodies the brand’s signature approach—elegance that effortlessly transitions from work to play.
Timberland, a globally recognized leader in premium outdoor footwear, clothing, and accessories, brings its commitment to sustainability and rugged style to its eyewear collection. Crafted with environmentally responsible materials and designed for those who embrace adventure, Timberland Eyewear combines durability with modern aesthetics.
MAX&Co. and Timberland Eyewear will be available through your local sales representative, for more information on stockists and availability, please contact VMD Australia at 1800 449 845
Does your practice stock Bill Bass?
Did you know that VMD can supply Bill Bass direct to Tokai or Opticare freight free for any jobs you order with them?
By keeping your stock on the shelf you can keep your bestsellers in stock, provide a new frame for your patients and speed up the time it takes to get your job completed.
To take advantage of this offer, simply call VMD.
Drive awareness about digital devices lenses and offer free Blue Guardian in your store! Get the full campaign details from our comprehensive guide.
Optipro is a vibrant marketing and buying group dedicated to independent optometrists. We offer tailored support and exclusive member benefits to help your practice succeed. Join us and experience how we’re Empowering Independent Optometry.
