Optipro News & Updates
28 May 2025
Sydney, Australia – 28 May 2025 — Optipro, a fast-growing all-Australian optical buying group, is proud to announce its latest strategic partnership with ZEISS, a global force in optics and optoelectronics. This exciting collaboration marks a significant milestone in Optipro’s mission to provide independent practices with access to more premium technologies, expert support, and world-class products through its partner suppliers.
ZEISS, with its philosophy to “Challenge the Limits of Imagination”, is known worldwide for driving innovation and excellence in eye care. In Australia, ZEISS is a well-established and trusted name, with a legacy dating back to 1961 when its first office was opened in Sydney. Today, ZEISS employs over 250 staff in the region and operates across three strong business areas – Vision Care, Industrial Quality & Research, and Medical Technology – under three legal entities: Carl Zeiss Pty Ltd (Sydney), Carl Zeiss Vision Australia Holdings (Adelaide), and Carl Zeiss (NZ) Ltd. (Auckland).
ZEISS is also home to a major global Vision Care innovation and enablement team at its Tonsley site, further reinforcing its role as a key player in shaping the future of optical technology.
“We are delighted to welcome ZEISS to the Optipro supplier network,” said Michael Nasser, Director of Optipro. “ZEISS brings a solid track record of outstanding work that deeply understands the needs of independent eye care professionals. This partnership is a major win for our members.”
For Optipro members, this partnership means access to ZEISS’ full portfolio of premium lenses, diagnostic instruments, digital solutions, and more, all supported by a team of experts who are deeply embedded in the local industry landscape.
“Independent optometrists are at the heart of community eye care,” said Jason Bowen, Customer Engagement Manager at ZEISS Australia. “Our collaboration with Optipro allows us to directly support eye care professionals by offering meaningful innovations and tailored services that enhance practice efficiency and patient outcomes.”
This partnership reflects a shared vision between Optipro and ZEISS: to ensure independent optometry not only thrives but leads the way in delivering personalised, technologically advanced eye care.
Optipro is a dynamic marketing and buying group committed to supporting independent optometrists across Australia. With a strong focus on growth, Optipro offers its members access to exclusive supplier benefits, tailored business coaching, marketing, and tools designed to help practices thrive in a competitive market.
To explore the full list of suppliers, learn more about member benefits, or find out how to join, visit www.optipro.com.au.
With more than 178 years of history, ZEISS is a global leader in optics and optoelectronics, renowned for its innovation, precision, and industry expertise.
In ANZ, ZEISS Vision Care operates from multiple locations, including a key facility in Tonsley, South Australia.
Their addition marks another significant step in strengthening Optipro’s expanding network of trusted supplier partners.
To explore the latest from ZEISS, visit https://www.zeiss.com.au/vision-care/eye-care-professionals/home.html.
Optipro is a vibrant marketing and buying group dedicated to independent optometrists. We offer tailored support and exclusive member benefits to help your practice succeed. Join us and experience how we’re Empowering Independent Optometry.