Issue #1  |  February 2025

Welcome to our
Community eNewsletter.

Your monthly ticket to independent optometry excellence.

A Message from Jo

Welcome to our first edition, everyone!

We are excited to introduce a monthly eNewsletter to Optipro members that will provide product updates, marketing tips and advice, practice growth ideas, supplier information, and much more!

In our first edition, we will focus on Optipro and the changes we have implemented over the past few months.

From edition 2, we will introduce topics and information to help you drive sales, improve results and grow your practice, along with Supplier updates and offers.

Some of the significant changes we have achieved in the past 6 months – 4 new Suppliers joined our group, 2 new additions to the Optipro team to support you, more than 20% growth in our member numbers and the introduction of our new website.

Our next 6 months include much more!

As we introduce our new eNewsletter, we want to thank you for supporting us and being part of the Optipro family. We can’t wait to update you with each change we plan to introduce in 2025.

If there is anything you would like included or any feedback you want to pass on or share, please reach out to me on 0403 097 536 or email me joanne@optipro.com.au.

Table of Contents

Membership Options

Last year, we reinvigorated our member offerings during the roadshow events, launching new membership benefits and tools designed to better support your practice’s growth and success. The Optipro Plus Membership is a key part of this initiative, offering exclusive access to additional resources, discounts, and personalised support to help you thrive in today’s competitive optical market.

Stay tuned for more detailed information on how each membership option can support your practice and help you unlock even more value from your Optipro membership.

Updated Supplier List

We’ve recently welcomed new suppliers to the Optipro family, expanding our network of trusted partners. Check out the updated list of suppliers that are now part of our group, offering you better deals and products to help your practice thrive.

Website Updates

Have you checked out the new Optipro website yet? We’re thrilled to announce that our redesigned website, launched last December, is now live and better than ever! With the feedback we’ve been receiving from many of you, it’s clear that the changes have been a hit!

One of the standout features is our Members Portal—your one-stop destination for everything Optipro. This sleek, user-friendly portal provides exclusive access to a range of valuable resources, including detailed information about our trusted suppliers, special offers, and exclusive member benefits.

But that’s not all—coming soon, we’ll be rolling out even more exciting features to keep you in the loop:

  • Supplier News: Stay updated on the latest from our supplier network with real-time announcements and promotions.
  • Event Calendar: Keep track of Optipro events, roadshows, and important dates with our interactive calendar. In particular, watch out for the details of the 2nd annual Optipro Roadshow happening later this year!
  • Member Announcements: Get the latest updates directly from Optipro to ensure you’re always in the know about new offerings and upcoming events.

 

We’ve worked hard to create a modern, intuitive online hub that makes it easier than ever for you to stay connected and access the tools that will help grow your practice. Don’t forget to check out the Members Portal and explore all the exciting new features we’ve added just for you!

Your Member Logins Details was sent to you in an email but if you need help with, please let us know at info@optipro.com.au.

Opticare Offers

Opticare has some exciting limited-time offers available exclusively for Optipro members! Whether you’re looking to update your frame collection or check out their premium lenses, Opticare has got you covered. Don’t miss out on the following deals that will sure provide additional savings for your practice!

Frames Etc Offers

We’re thrilled to showcase Frames Etc, one of our valued suppliers. They’ve put together some exclusive offers for Optipro members—don’t miss out on these limited-time promotions!

eNewsletter Name Poll!

Help us decide on the perfect name for this newsletter by taking part in our fun poll. A $100 Visa Gift Card is up for grabs for one lucky participant. Cast your vote and be part of shaping the future of Optipro’s communication!

The poll closes on 21 February, and we’ll be announcing the winning name and the lucky winner in our next eNewsletter.