Issue #5 | June 2025
Your monthly ticket to independent optometry excellence.
A Message from Jo
Hi Everyone,
I hope you’ve all been keeping well! We’ve reached the halfway point of 2025, and what better way to mark it than by coming together as a community at one of the biggest events in our industry – ODMAFair 25!
My journey in optics began back in 1986, and I still vividly remember my first optical fair at Centrepoint Tower. It only took one event to get me hooked. Since then, I’ve been fortunate to attend many more – across states, with various companies, and even on my own time – all driven by a genuine passion for discovering new innovations, spotting emerging trends, and connecting with incredible people and businesses.
From Friday, June 27th to Sunday, June 29th, the next instalment of ODMAFair will take place in Sydney – and this year, I’ll be there representing Optipro. My aim is to meet as many members and suppliers as possible, with a focus on growing our member network and expanding our list of supplier partners who support independent optical practices.
If you’re attending, please come and say hello! We’ll also have a presence at the Opticare stand, where our banner will be up for all to see.
For those who have experienced ODMA before, you’ll know it’s all about showcasing the best our industry has to offer – from the latest products and cutting-edge technology to professional development and business workshops! It’s a great chance to refine the care and service you deliver to your patients.
To help you make the most of the event, we’ve included a map that highlights all Optipro Supplier booths. Be sure to stop by, explore what’s new, and put a face to the names of the supplier teams who support your practice every day – whether on the phone or in person.
ODMA is tomorrow! It is the perfect time to get organised and make the most of your visit.
I thought the best way I can support you during this busy period is by sharing a few practical tips to help you plan ahead and maximise your time at ODMA:
Allow plenty of time
ODMA can get quite busy, so give yourself ample time to explore the stands, have conversations with suppliers, and take everything in at a relaxed pace.
Review the program early
Check out the education and business sessions in advance and register for the ones that interest you. Planning early helps ensure you won’t miss out on high-demand sessions.
Plan your travel
Whether you're local or travelling in, be sure to factor in your travel time. If you’re driving, research parking options ahead of time and allow time to secure a good spot.
Set a budget
With so many great offers and exciting new products on display, it’s easy to overspend. Decide on your budget beforehand and keep it top of mind while you browse.
Review your stock levels
Take time to assess your inventory and revisit your buying plan. ODMA is a great opportunity to discover new brands, but make sure any additions suit your demographic and available space.
Schedule breaks
It’s easy to lose track of time, so set reminders to pause and refuel. There are plenty of food options at the venue. Just remember to take care of yourself to stay energised throughout the day.
Explore equipment options
If you’re considering upgrading or purchasing new equipment, ODMA is the ideal setting to compare solutions. Note where key equipment suppliers are located and make time to explore, ask questions, and take advantage of event-only offers.
Consider your return travel
You’ll likely pick up brochures, samples, and materials that take up space and weight. Keep this in mind when packing or opt to download digital information where available.
Enjoy the show and I hope to see you there!
Warm regards,
Booth Locations
Elevating Our Supplier Lineup with Design-Led Eyewear Craftsmanship
We’re proud to welcome Vaanyard to our growing network of Optipro Suppliers!
Vaanyard is a home-grown, modern eyewear label known for its premium, handcrafted frames inspired by urban design, architecture, and contemporary culture. Since its founding in 2019, Vaanyard has developed a strong cult following thanks to its bold, design-led identity and unwavering commitment to craftsmanship and quality.
Their frames are brought to life using customised European and Japanese acetates, sculpted titanium, and precision-engineered hardware. With lenses sourced from some of the world’s most respected optical manufacturers, each piece reflects a deep attention to both aesthetics and performance.
The addition of Vaanyard to the Optipro supplier family is a testament to our mission of partnering with forward-thinking, design-driven, quality-focused brands that empower independent practices to offer something truly distinctive.
Please contact Vaanyard at hello@vaanyard.com or call 0403 583 560 to learn more about their offer for Optipro Members!
Latest Supplier Updates
Design Eyewear Group Acquires MENRAD Brand and License Agreements, Appoints VMD Eyewear as Exclusive Distributor of Jaguar Eyewear in Australia
Design Eyewear Group, a global leader in premium eyewear design and distribution, is pleased to announce the strategic acquisition of key license brands from MENRAD, including the iconic Jaguar Eyewear brand. This move marks a significant step in expanding Design Eyewear Group’s brand portfolio and global market reach.
As part of this expansion, Design Eyewear Group has appointed VMD Eyewear (Vision Marketing & Distribution) as the exclusive distributor of Jaguar Eyewear in Australia, effective immediately. VMD’s long-standing reputation in the Australian eyewear industry and market expertise make them an ideal partner to drive growth and visibility for Jaguar Eyewear in the region.
“We are thrilled to welcome the Jaguar Eyewear brand into the Design Eyewear Group family,” said Lars Flyvholm, CEO of Design Eyewear Group.
Jaguar Eyewear, inspired by the sleek elegance and sporty precision of the Jaguar automotive legacy, is known for its sophisticated design, high-quality materials, and innovative engineering. With this new distribution agreement, VMD will oversee sales, marketing, and customer support for Jaguar Eyewear across the Australian market.
“We are honoured to be entrusted to continue with the distribution of such a prestigious brand,” said Philip Crabtree, General Manager, VMD Australia. “Jaguar Eyewear is a natural fit for the Australian consumer who appreciates craftsmanship, innovation, and style.”
This acquisition and partnership represent a continued commitment by Design Eyewear Group to grow its global presence and deliver outstanding design and quality to eyewear professionals and consumers worldwide.
About Design Eyewear Group
Design Eyewear Group creates and markets iconic eyewear brands, each with a unique design signature. With headquarters in Aarhus, Denmark, and a global network of partners, the group serves eyewear professionals in more than 50 countries. Brands include FACE A FACE, WOOW, ProDesign Denmark, NIFTIES, INFACE, Kilsgaard, and now Jaguar Eyewear.
About VMD Eyewear (Vision Marketing & Distribution)
VMD is a leading Australian eyewear distributor known for its curated portfolio of premium international brands and private label brands, strong relationships with optical retailers, and commitment to quality and service excellence.
The ZEISS booth will provide a comprehensive look at the patient journey through key ZEISS technology solutions and products, including a sneak peek of the ZEISS VISUREF 1000 before it is launched in ANZ.
Also experience the ZEISS VISUFIT 1000, featuring cutting-edge digital centration and virtual try-on capabilities that streamline the lens selection and ordering process through ZEISS VISUSTORE.
Find out about the new ZEISS Safety portfolio and a dedicated kids’ corner will highlight the importance of addressing the needs of younger patients in practice.
The recently launched ZEISS DuraVision Gold UV coating will be also showcased.
Elsewhere on the booth, ZEISS will showcase the CIRRUS OCT, ATLAS 500 and CLARUS 700 diagnostic devices.
Attendees can explore the CIRRUS OCT’s precision in retinal imaging and the CLARUS 700’s ultra-widefield capabilities.
Outstanding Comfort All Day and All Month
As ODMAFair 25 draws near, we’re excited to share that Opticare, one of our trusted Optipro suppliers, is making a bold return to the industry stage with an impressive presence at this year’s event, happening 27–29 June at ICC Sydney.
This year, Opticare isn’t just showcasing products. They’re unveiling two exciting innovations that reflect their commitment to helping independent practices grow stronger and more adaptive. Find out more at their stand at Booth 149.
Opticare is also contributing valuable insights to the ODMAFair program through a series of live presentations designed to empower eye care professionals:
Saturday, 28 June
12:30 PM
George Nasser | Knowledge Centre
Topic:
Adaptive Refractive Technology (ART)
Learn about ART, a breakthrough approach in lens design that adapts to patients’ unique refractive needs.
2:00 - 3:00 PM
Michael Nasser | Main Stage
Topic:
The Focused View – Key Insights to Elevate Your Practice
Michael shares practical insights drawn from conversations with industry leaders and successful practices—offering strategies to elevate your patient care and business performance.
Sunday, 29 June
12:30 PM
George Nasser | Knowledge Centre
Topic:
Managing Prism at Distance and Near
Gain clinical insights into prism management, with real-world applications for better patient outcomes.
With new product launches, practical education, and a passionate team ready to connect, Opticare’s presence at ODMAFair 25 is a must-visit for independent practices. Visit them at Booth 149, near the entrance!
Frames Etc will be attending ODMAFair 25 and can be found at Stand 114. They’re running an exclusive Visa Gift Card promotion during the event so be sure to stop by to learn more!
Looking to add charming, design-led frames to your collection? Frank + Fritz is offering an ODMA-exclusive promotion: Buy 9, Get 1 Free – available to Optipro members during the event.
Susan Tobiassen, Founder of Frank + Fritz, will be at the Opticare stand (Booth 149) on Saturday at 11:30 AM for a casual meet-and-greet. She’ll be joined by Jo from the Optipro team and will be available for about an hour to connect, answer questions, and share the story behind the brand.
If you’re curious about the collection or thinking about introducing Frank + Fritz to your practice, this is the perfect chance to meet the founder in person and learn more.
Rimoptics is bringing great value to ODMAFair 25 with a simple offer: the more you buy, the more you save! This is a great opportunity to make your budget go further. Contact their team now!
Optipro is a vibrant marketing and buying group dedicated to independent optometrists. We offer tailored support and exclusive member benefits to help your practice succeed. Join us and experience how we’re Empowering Independent Optometry.